After years of product development and testing, KYLIE BABY launches today at 9AM PST/12PM EST, so get ready to shop until you drop… or *pop* if you’re pregnant like me. (I’m carrying twins, so that means I get to buy two of everything, right?!)
If there was every any confusion: Kylie Jenner is a BOSS mama. So we love to support this line. (Not to mention the safe ingredients, creamy luxe textures, and plant-oil infused aromas which make these gram-worthy products ideal for all baby skin and hair types.)
Okay, back to the fun stuff…
Here’s what you can buy for the first time today at 9AM PST:
KYLIE BABY Gentle Shampoo $17
The tear-free, dreamy KYLIE BABY Gentle Shampoo cleanses and softens hair and is safe for sensitive small scalps. The creamy formula is sulfate-free, and it delivers a silky and moisturizing lather to cleanse hair without drying it out. The sweet fruit oil blend of watermelon seed oil, strawberry seed oil, and grapeseed oil means this shampoo got that yummy yummy.
This KYLIE BABY Gentle Conditioner is designed to ease combing, enhance curls, and gently (did you get that – gentle is the key word here?) detangle all hair types and textures, while leaving your little one’s locks as smooth as silk. The formula is a life-saver for little ones with curly hair, yet it’s super nourishing and smoothing for all hair types. The ingredient in this formula that makes this baby conditioner not like the others is Murumuru butter, a plant-based butter that acts to seal in moisture and maintain hydration.
This ultra mild KYLIE BABY Bubble Bath will stuff your tub if tear-free, baby-cleaning bubbles. These bubbles burst with a botanical and floral aromatic and nourishing blend of aloe leaf, green tea, avocado oil, chamomile, and sunflower seed oil. A bubble bath with these soothing suds makes for the perfect pre-nap ritual.
Add this to your baby registry, STAT! The official KYLIE BABY set includes a every skincare and haircare product offering from the KYLIE BABY line. The set includes the shampoo, conditioner, bubble bath, and moisturizing lotion.
Dana has curated and reviewed over 15,000 products as an editor and on-camera personality for several national editorial publications. Formerly the senior editor of Hearst Magazine's BestProducts.com, she used to lead the production of the brand's iconic online gift guides... in addition to sourcing the best products on the market in other niche areas!